HUGO BOSS

Hugo Boss AG (stylized as HUGO BOSS) is a fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands,[3] with global sales of about €4.2 billion in 2023.[2] Its stock is a component of the MDAX.[4] The company's fashion brands are Boss and Hugo. Hugo Boss also sells licensed brand products for children's fashion, eyewear, watches, home textiles, riding apparel, writing utensils and fragrances.[5]

The company was founded in 1924 in Germany by Hugo Ferdinand Boss and originally produced general-purpose clothing. In the early 1930s, Hugo Boss began to produce and supply military uniforms for the Nazi Germany government, resulting in a large boost in sales.[6] After World War II and the founder's death in 1948, Hugo Boss started to turn its focus to men's suits. The company went public in 1988 and introduced a fragrance line that same year, adding men's and women's wear diffusion lines in 1997, a full women's collection in 2000, and children's clothing in 2006–2007. The company has since evolved into a major global fashion house. As of 2015, it operated more than 1,418 retail stores worldwide.[2]

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